PITTSBURGH -- The Pittsburgh Passion and Tailored Marketing Inc. (TMI) have formed a strategic partnership to initiate an extensive sports marketing joint venture for 2007. TMI will work with the Passion for a collaboration to continue the growing visibility of women's football in Western Pennsylvania.

"We are thrilled to be partnering with this exciting team and enjoy working with clients that benefit our region", said Tailored Marketing president, Taylor Abbett. The downtown agency is a member of the Pittsburgh Advertising Federation, and the Greater Pittsburgh Convention and Visitors Bureau.

"We are honored to work with TMI and their great staff, and we hope to bring together much of the city this summer", said Passion owner, Teresa Conn.

The two organizations plan on bridging much of the South Side of Pittsburgh in a large marketing effort to maximize activity and attendance for the Passion season, running from April through June. Early plans include community-wide post-game concerts with popular musical talents in the region and additional partnerships with area charities.

Both companies are optimistic that this will be the most watched and most enjoyed year for women's football to date.
For more information, visit www.pittsburghpassion.com and www.tailoredmarketing.com.